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Strategic Plan

Our method for maintaining high healthcare standards

Guided by our mission, vision, and values, the goals and strategies outlined in this plan provide Heart of the Rockies Regional Medical Center with a guide to deliver the highest quality patient care and customer service. This strategic plan is the result of feedback from employees, physicians, patients and families, hospital board members, business representatives and members of the community.

The plan has measurable goals, and defined strategies and action steps to reach them. Progress in achieving the goals outlined in the plan is reviewed at the monthly hospital board meetings, which are open to the public and listed in our Events Calendar. Public feedback is welcome at the meetings, or you may email

If you would like more information about the Strategic Plan, contact Marketing and Public Relations Director Allison Gergley at

Our Facilities Master Plan

The below map shows HRRMC's five-year plan to expand services on our medical campus, as well as offer additional resources for our employees and our aging community.

Our goals and strategies

Service Area Growth and Marketing Plan: Develop business growth strategies and marketing plans to meet service area healthcare needs

  • Establish walk-in clinic services at Salida Health Center
  • Expand walk-in clinic hours at Buena Vista Health Center
  • Evaluate establishing a retail pharmacy at Custer County Health Center (CCHC)

Facilities Plan: Plan, maintain and develop facilities, equipment and infrastructure to achieve a safe, comfortable and efficient environment of care

  • Develop obtainable employee housing opportunities to recruit and retain employees

Human Resources Plan: Achieve organizational goals by recruiting, orienting, developing and retaining highly engaged and accountable employees

  • Further develop and expand Certified Medical Assistant (CMA) trainee program to increase yearly number of trainees and expand program to Buena Vista and Westcliffe
  • Establish respiratory therapy aide (RTA) on-the-job trainee program
  • Evaluate establishing affordable and obtainable employee housing strategies, including constructing housing and finding affordable rental opportunities in the area.

Physician/Provider Recruitment, Retention and Relations Plan: Achieve organizational goals that meet community healthcare needs by recruiting, orienting, developing and retaining highly engaged and accountable physicians and providers

  • Enhance physician and provider recruitment to meet the community's needs.

Quality and Patient Safety Plan: Achieve patient, resident, client, visitor and staff safety while providing high quality healthcare services through continuous improvement process

  • Develop protocols and procedures in conjunction with Solvista Health to collaborate on the newly constructed Solvista Regional Assessment Center

Financial Productivity Plan: Achieve financial stability and efficiency as an organization while fulfilling the responsibilities of stewardship over community funds and integrity and transparency in business relationships

  • Reduce financial burden for outpatient services by expanding cash pay discount option for uninsured and insured patients with high deductible plans.